Create the structure to accelerate employee growth

We provide actionable best practices and guidance as your team defines your growth paths, roles, cycles and competences your team needs to continuously grow.

Simple, clear and fair talent development

Clarity, fairness and a 360 view on performance drive ownership of personal development. And enable well informed decisions. Our vision on performance management is culture driven, our approach is pragmatic and best practice-based. Designed to help your team to develop the growth paths, the expertise-related competencies and the career development practices that fit your company’s specific needs.


A lack of clear career growth paths is a leading cause of employee turnover in organizations. Providing your employees with clear career growth paths help your business attract new talent, retain your best team members and keep key players engaged.


By clearly defining your team structure, the roles and the responsibilities that come with them and the consistent cultural rituals that support your team's career development like goal setting, hard-skill assessments and peer feedback.


In a pressure cooker collaboration with your company’s leadership we define and deliver your career framework, delivered in an actionable guide to be used in all your people and culture practices.

  • Team structure and growth paths
  • Roles and responsibilities
  • Team based hard skills
  • Career development practices (goal-setting, hard skills assessment, peer feedback & reviews)

The people that will help you get it done

Bart ter Steege

Founder & Sr. Culture Consultant

Kimberly Vuurboom

Culture consultant & trainer

Schelto van Heemstra

Employee experience & training

Maressa Joseph


Todor Todorov


Bob van Leeuwen

Employer branding & copy

Sacha Spijker

Employer branding & copy

Some of the companies we helped to define their steerable culture

Our other services


Mission statement

Give words to the why, how & what of your mission

We help you express your business goals & ambition sharply and clearly. So that it can serve as a guiding point on the horizon for formulating your winning culture.


Cultural Manifesto

Capture your winning culture

We help define your winning culture and deliver your custom Cultural Manifesto that sets the foundation for all your People and Culture practices.


Employee journey

Culture as a common thread throughout your entire employee journey

Together we design all the rituals in your employees' journey, from first contact to throughout their professional development. From hiring & onboarding to feedback & evaluation.


Culture platform

Run your cultural cycles - consistently

Combine all the tools you need to empower your employees through your cultural company lifecycle.


Team lead training

Empower your team leads

Your team leads are the make or break links in your culture. Our actionable training method empowers and helps them take charge in their role. And manage and develop their team and area of expertise.


Feedback training

Nurture a culture of connection and feedback

Continuous and direct feedback is the goal, yet easier said than done. Our training is aimed to create connection, set positive examples and to positively encourage direct feedback between team members.


Inhouse Culture Support

Our dedicated culture managers boost your culture

Boost your culture by adding a dedicated culture manager to your team. Our culture managers support your team in implementing your team values ​​in all your people processes and ensure that new habits and knowledge make a lasting impact.