The goal

Creating a shared, adaptable and scalable culture.

A truly mature culture is co-owned, adaptable and scales as the team grows, without losing its core cultural strength.


We break new grounds

Every team

has a culture.

But does your culture drive your team towards your business goal?


Culture is the sum of all behavior

Great cultures follow when your entire team applies your cultural values in their daily behavior. Getting there always starts with formulating your goal, and the supporting values and behaviors. From there; involving your entire team in the repeating rituals that solidify your culture.

The path towards

cultural maturity.

Each team is unique, yet the path to true cultural maturity
is made up of the same five stages for all of us.

Stage 1

An undefined culture

At this stage, team culture is undefined and largely implicit. The team culture is typically driven by the actions and behaviors of one or two leaders rather than a defined organizational identity.

Stage 2

A defined culture

The company has grown beyond its original team. In order to maintain its true cultural DNA and prepare for further growth, the company has clearly defined its ambition and the cultural values ​​and behaviors that enable the clarity needed for the team to achieve its goals. These cultural values ​​and expectations are clearly articulated easily accessible to the entire team and are actively promoted to potential talent out there.

Stage 3

An implemented culture

At this level of cultural maturity, the cultural values ​​are anchored in the structure and employee journey of the organization. The organization has a clearly defined plan on how the values ​​are implemented in growth paths, roles and recurring rituals across the employee journey: hiring, onboarding, performance management, employee development and employee engagement.

Stage 4

An applied culture

The cultural values ​​are applied and felt from the first employee contact to the last day of work. The organization moves from employee journey to employee experience – actively involving the entire team in applying the cultural values in all recurring team rituals. Cultural engagement is made measurable and the team is supported to contribute to the continuous feedback loop between leadership and team.

Stage 5

A scalable culture

At this level of cultural maturity, the culture is part of the DNA of the organization. Cultural insights drive decision making, Cultural values ​​are owned by all employees and the culture can welcome and include new team members (scalable) without losing strength. There is an ongoing ability to develop and/or adapt culture in service of corporate purpose and strategy.

The right step forward. Every step of the way.

See how we can help you and your team reach cultural maturity.