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Mission Statement: a guide to defining the 'why, what and how' of your company

Step into the world of inspiring missions and vibrant cultures! Where culture is the means and mission is the goal. Why is a mission-driven culture so crucial? Because it not only guides decision-making and strategy, but also creates a sense of direction and engagement for your employees.

Your mission simply states why your company exists, what you do, and especially how you accomplish this together. And let's be honest, it's that 'how' that forms a winning culture! But how do you formulate a powerful mission? Discover it in our guide! Dive into the Mission Statement interview, packed with questions for your leadership so they can formulate the mission crystal clear. Plus, enjoy a variety of examples of mission statements from various industries.

The guide includes:

  • An explanation and ample examples of mission statements to inspire you
  • The interview guide for an interview of approximately 45-60 minutes

So you can formulate a clear Mission Statement that can support your culture and serve as a starting point for both the co-writing team and the development of the career framework.

Other resources

Mission Statement: naar een heldere ‘waarom , wat en hoe’ voor jouw bedrijf

De missie statement van je bedrijf is leidend voor de definitie van je culturele waarden. Gebruik onze gids om de missie van uw bedrijf duidelijk te verwoorden.

HR interview: je huidige culturele rituelen in kaart

Gebruik deze interviewrichtlijn om zowel uw huidige culturele waarden als je huidige culturele rituelen (werving, onboarding team evaluaties, etc) in kaart te brengen.

Co-writing team pre-read

Nodig de leden van de co-writingsessies uit en help ze zich voor te bereiden

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